125 University Avenue Ste 205
Palo Alto, CA 94301
(650) 323-3800
contact@dragil.com
125 University Avenue Ste 205
Palo Alto, CA 94301
(650) 323-3800
contact@dragil.com
Facebook, Twitter and other Social Network sites – Best defined as free-access sites that allow users to share information. Businesses incorporate these sites with the intent of gaining ‘fans’ and are an excellent way to keep current and future customers and clients aware of a company’s goings-on.
Social media marketing efforts have all the same goal: increase the website’s presence and exposure by placing it into well established online traffic streams, where potential customers and leads spend time online.
Our writing services include blogging and maintenance of any of the social networking sites such as Facebook, Twitter or LinkedIn. These may be good options for you to consider. Just as blogging keeps your client based informed, pages on the most popular social networking sites work in tandem with your website and blog. Quick blurbs increase your company’s visibility. We welcome the opportunity to maintain any of your social networking efforts with crisp writing that gets your message across. You will simply meet with our team to discuss the frequency, topics and other information. From there, our writer moves forward with the one goal of keeping you front and center.
Facebook has overtaken MySpace as the world’s biggest social networking website in 2008 and has around 1 billion visits per month.
Facebook allows businesses, companies to create Facebook pages and to add regular users as fans to its Facebook pages, which allows businesses to connect with existing clients and potential new clients in a venue where clients spend time anyways. Existing client can be kept up to date on the latest news and events, and future clients can verify the legitimacy of the company by reviewing comments or notes that were submitted by the company’s existing Facebook page fans.
The next step is to advertise the Fan Page through Facebook’s advertising portal that will further increase the business’s online presence and exposure. Facebook allows its user to select audience groups by age, education, gender, interest and location.
Additionally, Google considers the Facebook fan pages as trusted sites and can be rewarded with high rankings provided the Facebook fan page is updated regularly and there are reasonable numbers of new fans who join the page.
Many companies and businesses should consider using a Facebook Fan Page as marketing instrument as the costs that are associated with creating and maintaining a Facebook presence for businesses are rather low.
LinkedIn is another social marketing website but it is more business-oriented and is mainly used by its users for professional networking.
LinkedIn allows companies to create business profiles that will list all employees that are registered with LinkedIn. These profiles can also contain information about the range of services a company is offering.
These days, it’s common for companies and businesses to create their own marketing videos that describe their business or services offered. To maximize exposure and reach a large audience, it is practical to upload these videos to heavily trafficked video portals that have emerged since YouTube went live with its website.
YouTube remains the primary video portal and is one of the top 5 most frequented websites in the world. YouTube allows nearly anyone, as well as businesses, to create their own video channel where videos can be uploaded and other videos can be marked as favorites. This allows further growth of a company’s brand. Depending on the business’ nature and audience type, YouTube can be a very powerful tool and an excellent way to build traffic for a website.
We strongly encourage our clients who are incorporating video into their marketing plans to consider placing a written script that provides the video’s contents verbatim. We recommend this for a couple of reasons.
Twitter is another social networking website, although it is considered a “miniature format”. Its micro-blogging format allows users to post 140 character messages that are then shared with the user’s friends and associates. These same friends and associates can reply to these messages, also called tweets, that allow users to interact on different levels.
Again, this allows a business to be present in a venue where its existing clients or potential clients spend time and are possibly looking for partners or service providers. It is another way of increasing the businesses presence and reach, as well as establishing and defining its brand by providing the outside world with updates and news on the business.
Yelp defines itself as local online community which combines the aspects of a social networking website with those of reviews of local businesses.
Reviews on Yelp can be important when clients are making decisions about who they will buy from. Yelp continues to grow as more users are using this platform during their evaluation process before making a purchasing decision. This is why it is important to maintain an updated Yelp profile so that you are kept in the loop about any potential negative reviews – whether they are substantiated or not – so that you are in the best position to successfully manage the business’ online presence.
As of August 2009, Yelp now allows businesses to publicly respond to reviews. This allows businesses to react to both positive and negative reviews. This new policy is a result of lawsuits filed by local businesses that felt as though some reviews were libel.
As you can see, social networking has its place in nearly every business structure. With so much traffic on these sites, it stands to reason many of your clients and potential new clients are tweeting, yelping and facebooking much of their time. It makes sense to go where your clients are.
Additionally, from a viral marketing aspect, if your clients are adding your fan page to their profiles, their friends and associates are more likely to visit your page and become fans themselves. This, of course, can equate to new customers. If it is true our family and friends influence our buying patterns, there is no better place to bring it full circle while bringing those influential people to your list of current clients.
