125 University Avenue Ste 205
Palo Alto, CA 94301
(650) 323-3800
contact@dragil.com
125 University Avenue Ste 205
Palo Alto, CA 94301
(650) 323-3800
contact@dragil.com
The final step to a successful online business launch or web project is to get the word out. You want the online community to know who you are, what your product is and what makes it stand apart. If no one is aware of its existence, the best website won’t generate revenue and won’t serve its purpose.
Marketing is similar to football: you need a good team in place, but you need a great running forward to hit its mark. There are many different avenues of promotion for one’s services and products. There are no hard and fast rules and often, the best combinations are drawn from an eclectic mix of different marketing tools.
An organic SEO’s purpose is to improve a site’s ranking and visibility on the search engine result pages (SERPs). The most popular and respected search engines include Google, Yahoo and Bing and each is the vehicle that will increase website traffic and create new leads for a company’s online business by incorporating a specific set of keywords and key phrases.
Before any changes or improvements are applied to a site, Dragil will determine, along with our client’s input – it is the client who usually offers the best insight on his respective industry – those key phrases that will generate the most web traffic with the least investment, including time, energy and costs. A prompt return on one’s investment is the predominant goal.
Search engine marketing has one purpose: to create immediate and short time exposure to online leads in well established, highly competitive and saturated markets that require an on-going and long-term effort to achieve organic rankings on the first search engine result pages.
Search engine marketing can be an effective method of gapping a temporary lack of good rankings with realistic expectations of closing that gap over a predetermined period of time. As one might expect, websites that don’t rank well in organic searches won’t achieve satisfactory results when an SEM campaign is launched.
This marketing method consists of activities on social networking sites such as Facebook, YouTube, Twitter, Yelp, LinkedIn, MySpace and many others with the purpose of establishing multiple marketing channels between online businesses and their customers. This ultimately leads to more exposure on the internet while allowing customers to interact with others in the same line of business and the business itself.
Email marketing can be considered a sub-category of social media marketing since it serves the same purpose: to establish an additional marketing avenue between the business and its customers.
Dragil itemizes email marketing separately since it’s been widely used and accepted for a far longer period of time in relation to other social media marketing tools. It also represents different technological challenges such as spam policies and design inconsistencies. Still, email marketing remains a powerful marketing tool, especially when coupled with other marketing efforts that allow business owners to maintain close contact with their established clients.
