125 University Avenue Ste 205
Palo Alto, CA 94301
(650) 323-3800
contact@dragil.com
125 University Avenue Ste 205
Palo Alto, CA 94301
(650) 323-3800
contact@dragil.com
Whether it’s a microsite that describes your business or an elaborate social networking website, a crucial factor in its success will be how your ideas, services and products are described and presented. Regardless of the appealing web design and the user friendly interface, both must support and frame the actual web content, message and product or service. Too little information or web content that is not carefully created can’t be overcome by a good web design and web development efforts.
Web content can range from brief marketing blurbs, product pictures, video testimonials, downloadable fliers, data entry or a multitude of other vehicles that will get your message across and your online business objective will play a role in which methods are better suited for your particular needs.
The written word is key when it comes to organic search engine optimization (SEO), especially when it’s fresh web content that’s periodically updated. The reward of these efforts is high search engine rankings.
Written web content also serves an initial purpose of providing the website user and visitor with valuable information about the services and products offered. After all, the advantage of the internet is that clients and customers can compare several service providers and products from the comfort of their homes and then select the service or product that best fits their needs.
The more informative and user-friendly the website content is, the higher the chances the client or customer will find and then purchase what they were looking for.
Businesses rely on exposure and one tried-and-true method of ensuring exposure is via the occasional press release, or as those in the business refers to them, “pressers”. These are ideal for announcing new company milestones, partnerships, awards, expansions or any other newsworthy information that gets your business noticed. You’ve worked hard for these milestones and expansions and the right presser that’s been carefully worded allows you to share that success. Let’s face it, most small businesses might not be able to afford the million dollar price tag for a thirty second commercial during the Super Bowl, but the right public relations effort can ensure a large audience hears your message.
Blogging plays a big role in the search engine optimization process since it is updated at regular intervals with fresh written web content. Again, the reward for these efforts is high rankings on popular search engines such as Google, Yahoo and Bing.
It is important to realize, however, those blogs that aren’t carefully cultivated and maintained will quickly become a liability. Those blogs with last entries of a year ago, or even a month ago, will speak volumes to your clients and it won’t be good. Your customer base will quickly leave your outdated site in search of your competitor who may be more vigilant at maintaining current information on his web site.
Our writing services include blogging and maintenance of any of the social networking sites such as Facebook, Twitter or LinkedIn. These may be good options for you to consider. This will keep your customers and website visitors informed with the latest on your services and products.
With high speed internet came advances that made it easy to upload video content. Video testimonials, how-to videos and a multitude of other projects can make a website far more appealing to those visiting your web site. Although written web content is critical, when combined with video, you are sure to attract more visitors and in turn, create new clients.
Another advantage to incorporating the occasional video is the personal touch each visitor feels he is receiving. Voice and mimic can successfully replace some written web content, so it is a good idea to include it where possible.
One sure fire way to doom a website is to bring it live with no initial web content. Many website owners eagerly await their first users to come online and take advantage of the website, all the while, becoming more disappointed with each passing day. It is critical an initial reasonable effort is made from the beginning to ensure the website is usable.
In some cases, this can be achieved by mirroring content from the competition by use of web crawlers that parse data from their websites.
It might be possible to build an online parser due to time or budget constraints, and in some instances, a better alternative might be to do the data entry manually.
