125 University Avenue Ste 205
Palo Alto, CA 94301
(650) 323-3800
contact@dragil.com
125 University Avenue Ste 205
Palo Alto, CA 94301
(650) 323-3800
contact@dragil.com
Search engine marketing (SEM) attempts to promote websites by paying the respective search engine for each user click that is generated. The search engine’s objective is to maximize its profit by placing ads for these promoted websites in prominent places in its search engine result pages (SERPs) for related searches and by choosing those ads that will most likely result in users clicking the ad for the website. For competitive markets, the search engines will also choose from a range of bids that website owners or their web marketers place for certain keywords in order to further maximize their profits.
There are many reasons to pursue search engine marketing campaigns. One example would include those websites that have yet to be indexed or whose organic search engine rankings are lower since it usually requires a mid term or long term commitment to achieve high rankings for certain keywords. Thus, the website owner has the option of bridging the time that it will take the website to climb up the search engine rankings by generating incoming website traffic that he ultimately attempts to convert into sales or customers.
This is also a viable option for those websites that are temporary and time-sensitive. These sites will not be engaging in mid-term or long-term organic search engine optimization work, but still require short-term momentum in the form of website traffic.
It can also just be another way of increasing a website’s exposure by purchasing additional advertising space that will eventually take away exposure from the competitor.
Search engine marketing campaigns are also a common way of breaking ground for upcoming organic search engine optimization work in order to get a glimpse of what the targeted web audience is using in terms of keywords and key phrases. This can provide valuable insight and will allow the proper keywords to be chosen that will generate the highest traffic at the lowest possible cost.
It is a safe assumption that search engine marketing campaigns will outrank similar campaigns of those websites that are underperforming in organic search engine rankings. The search engine will determine to what degree the content on the website relates to the content in the placed advertisement.
We have extensive search engine marketing experience and have overseen several search engine marketing campaigns. The Dragil team can advise you on matters such as the lowest cost efficiency and can provide valuable assistance in performing the keyword analysis. Often, choosing the proper keywords requires the expertise and knowledge of an expert in the particular area. Of course, there is no one better than the business owner himself. Our clients help us identify direct competitors as we define an initial list of keywords that the SEM campaign will begin with.
Finally, we track the success of the selected keywords as well as the allocated budget set aside for the SEM campaign.
