125 University Avenue Ste 205
Palo Alto, CA 94301
(650) 323-3800
contact@dragil.com
125 University Avenue Ste 205
Palo Alto, CA 94301
(650) 323-3800
contact@dragil.com
The written word is key when it comes to organic search engine optimization (SEO), especially when it is fresh content that is periodically updated. The reward for these efforts equates to high search engine rankings. If customers can’t locate you because your rank has placed you on page 19 of a search engine, you will most likely discover you are fighting a losing battle. Keyword optimization is a must.
Written content also serves an initial purpose of providing the website user and visitor with valuable information about the services and products that are offered. After all, the advantage of the internet is that clients and customers can compare several service providers and products from the comfort of their homes and then select the service or product that best fits their needs.
Along with the right information, it is critical that every word is used properly, the grammar is error-free and sentence structures must be flawless. A poorly written web page that is filled with typographical errors, improper noun and verb placements or other errors will only guarantee potential clients abandon your site in search of your competitor. Just as in our everyday encounters, the first impression must be spot-on within your virtual space.
Our writing service is streamlined and designed to ensure the right message is composed that has been carefully worded and optimized for your business and your website needs. Our content writer is a published author who excels in creating the written word that is both error-free and focused on your company’s message. We will discuss your goals along with the tone you wish to relay. Some clients prefer a more conversational tone while others believe sales text better serves their purposes. We will also clarify with you other factors such as word count and keywords.
It is at this point we will discuss in depth the company’s history, your terms of service, privacy policy and other important information you’ll want to include. Ideally, you want this information to be as transparent and straight-forward as possible.
Some SEO consultants will take a website’s existing content and attempt to reword it in their efforts to optimize the rewording. Dragil approaches it with the intent of adding to the content that is already in place with the goal of optimizing both the current content with the new writing in a seamless and fluid manner. This provides a smoother transition and an all around better read.
Once this has been addressed, our writer goes to work. The text is composed within the parameters you defined. It may be you have a definitive list of keywords you wish to incorporate or perhaps have a title in mind that we base both the research and content on. Some of our clients prefer to step back and allow us to develop the keywords, titles and content.
After the initial draft is completed, it is then submitted to you for approval. Any changes or edits you wish to make are incorporated and once you have approved the written content in its entirety, it is then placed on your website.
Well-constructed sentences, your company’s message in a clear and effective tone along with fresh and current information will culminate to provide the perfect browsing experience for your clients. The more informative and user-friendly the website content is, the higher the chances the client or customer will find and then purchase what they were looking for.
Please remember, your website is the vehicle your customers will use to gain access to your goods and services. Keyword optimization is a must, but without the right content, it becomes moot. If there is no text to optimize, you have defeated your purpose.
