125 University Avenue Ste 205
Palo Alto, CA 94301
(650) 323-3800
contact@dragil.com
125 University Avenue Ste 205
Palo Alto, CA 94301
(650) 323-3800
contact@dragil.com
Blogs – Short for “weblog” – are broadly defined as online journals that include regular postings of commentary or news and can contain images and video.
Blogging plays a big role in the search engine optimization process since it is – ideally – updated at regular intervals with fresh written content. The reward for these efforts is high rankings on popular search engines such as Google, Yahoo and Bing.
It is important to realize, however, those blogs that aren’t carefully cultivated and maintained will quickly become a liability. Those blogs with last entries of a year ago, or even a month ago, could potentially send the wrong message. Your customer base can leave your outdated site in search of your competitor who may be more vigilant at maintaining current information on his site. Further, search engines are designed to avoid those stagnant sites and shuffle them to the end of the search results. Even with the best intentions, it can still be difficult to find enough hours in the day to keep your blog current. It can, and usually does, happen to everyone. By allowing Dragil to maintain your online presence and profile, you are free to concentrate on growing your business.
Just as important as fresh content is the information that is placed on the blog. By keeping your clients in the loop with industry news, company changes, promotions such as free or reduced shipping offers, free gift with purchase, etc., and even efforts your company is doing to protect the environment such as new eco-friendly products you are now offering, you are not only building a rapport with your clients, but you are also honing in on your online profile. Blogs encourage readers to leave comments, make suggestions and provide feedback. A blog allows you, the business owner, to test the waters on new product offerings and the trends your unique customer base is interested in. Part of Dragil’s services includes maintaining your blog with thought-provoking and informative postings as often as you wish. Current and potential customers will see your virtual profile as an extension of the real reputation and profile of you the business owner and the company you own. This comparison should be seamless and transcend the line between the virtual and real worlds.
Even with the many reasons outlined above, there remains one vital reason to incorporate a blog. By sharing your knowledge of your specific business sector, you are not only revealing your expertise, but you are also sharing your knowledge with your customer base. You are educating your clients and closing the gap between your extensive experience and the customer’s knowledge on your company’s services or product lines. It builds confidence and exposure and you are given the opportunity to really shine your level of expertise in your chosen field. This is perhaps the most important reason for a business to incorporate a blog.
Just as we do with our other services, we meet with you to discuss how many words you wish each blog post should contain, the topics, frequency and other details. Our writers are armed with extensive knowledge of many current platforms including WordPress and know how to optimize postings for SEO purposes. By keeping a blog current with regular postings, you are simply adding one more tool to your arsenal that will keep your site near the top of search engine results.
